2010-05-15

Toyota President Planning for Peak Oil

Toyota is thinking ahead to a future of high gas prices driven by peak oil. That likely means they will be putting an emphasis on producing future models of cars that are very fuel efficient. This is a business model based on reality. On the other hand, here in the United States the big automakers are still having trouble breaking out of a business model based on extracting profits from big, expensive gas guzzlers. The US automakers already had a brush with death and were only saved by government intervention. It looks like they are less prepared for the future than Toyota and other competitors. Will Detroit go the way of the dinosaurs because it could not accept that saving on gas is a good thing?

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